Every year when spring arrives, Seoul feels different. The weather gets warmer, cherry blossoms begin to bloom, and at the same time, concert lights and lightsticks start glowing across the city. You’ll see fans dragging suitcases through the streets, birthday café events everywhere, subway ads for idols, and long lines outside concert venues. The whole city feels alive with music.

Music show recordings become part of the spring scenery. Around places like KBS Music Bank, SBS Inkigayo, and M Countdown, you can often spot fans lining up early in the morning, excited to see their favorite artists perform live.

Large concert venues such as KSPO Dome are packed almost every weekend. Fans fly in from all over the world just for those two unforgettable hours of live performance.

This year, March and April are especially exciting.
BTS are making a highly anticipated comeback and kicking off major tour activities, igniting global excitement.
BIGBANG also have significant stage appearances and activities drawing attention.

Along with many other group and solo comebacks, it feels like there’s new music and new stages almost every week.

For K-pop fans, visiting Seoul during this season feels like living inside the industry itself — music shows during the day, concerts at night, and café events in places like Hongdae or Seongsu in between. Your schedule may be packed, but you won’t feel tired.

In March and April, Seoul isn’t just a spring destination, it becomes a massive stage for K-pop.