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I enjoy shopping in Seoul not only because it houses global top brands and local designer boutiques, but also because its diverse shopping scenes are truly captivating - from the numerous beauty counters on Myeongdong's streets, the creative independent boutiques in Hongda, to the upscale COEX Mall in Gangnam and the small niche clothing stores on the tree-lined avenue in Sinchon-dong. Each place exudes a unique urban charm. During this trip, I carefully selected several long-awaited Korean skincare sets, purchased a limited edition joint-branded canvas bag, and found several neatly-cut and soft-colored spring jackets. Additionally, while experiencing the traditional market atmosphere at Gwangjang Market, I also picked up handmade Korean paper bookmarks and natural herbal soaps. The entire shopping process was well-paced, featuring both efficient brand shopping and moments of surprise spent savoring the experience slowly. It truly achieved "enjoying the purchase, choosing with care, and taking with satisfaction".

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