During Black Friday in South Korea, a large number of goods can be purchased, and many consumers will seize this good opportunity for shopping. Every late November, with the arrival of the global shopping season, major e-commerce platforms and brick-and-mortar stores in South Korea launch unprecedented discount activities, covering multiple categories such as electronic products, fashion clothing, beauty and skincare, and home goods. Domestic brands like Samsung and LG usually offer special discount packages, and high-tech products such as smartphones, laptops and tablets often see significant price cuts. Meanwhile, international brands such as Apple, Nike and Adidas are also participating in promotions simultaneously on their official websites in South Korea and at partner retailers.

In addition to online platforms such as Coupang, Gmarket and 11번가 (11Street) offering flash sales and discounts, large department stores and shopping malls also set up special black Friday zones to attract customers to shop in stores. In recent years, South Korean merchants have also combined "Black Friday" with local shopping festivals, extending the promotion period and creating a "Black Week" or "Super Discount Month" that lasts for a week or even longer, further stimulating consumption.

In addition, many South Korean consumers take this opportunity to purchase goods needed for year-end gifts or to update their household appliances. Thanks to the well-developed logistics system, the delivery service remains efficient and stable even during peak promotional periods. Overall, South Korea's Black Friday not only reflects the influence of global consumption trends but also demonstrates the flexible adaptation and commercial operation capabilities of the local retail market to international shopping festivals.