When traveling to South Korea, you can visit COEX, a comprehensive landmark building integrating shopping, entertainment, exhibitions and business. It is located in the heart of Gangnam District, Seoul, with convenient transportation. It is one of the popular attractions that tourists should not miss when visiting Seoul. COEX, whose full name is "Commerce and Exhibition Center", is not only the largest underground shopping center in South Korea, but also one of the important international exhibition centers in Asia.

Here, tourists can enjoy a rich variety of shopping pleasures. COEX Mall gathers numerous international well-known brands, Korean wave fashion streetwear, as well as various beauty and lifestyle grocery stores, catering to the consumption demands of different age groups. It is particularly worth mentioning that the Starfield Library within COEX, with its magnificent three-story high book wall and serene atmosphere, has become a popular check-in spot, attracting a large number of tourists to stop and take photos.

In addition to shopping, COEX also offers a variety of leisure and entertainment facilities. SMTOWN COEX Artium is an ider-themed space created by SM Entertainment. Fans can enjoy commemorative exhibits of its artists here, purchase limited edition merchandise, and even participate in interactive experience projects. In addition, COEX Aqua Planet Aquarium is also a major highlight. As one of the larger urban aquariums in South Korea, it showcases tens of thousands of Marine creatures including sharks, penguins and sea otters, and is suitable for family tourists or couples to visit together.

COEX is also an important venue for international conferences and large-scale exhibitions. Every year, it hosts numerous professional events such as the International Electronics Fair, the Book Fair, and the Wedding Industry Exhibition, attracting exhibitors and visitors from all over the world. Therefore, whether for business trips or sightseeing Tours, COEX can offer a wide range of services and experiences.