The streaming market in Korea has seen rapid growth in recent years, offering a wide range of local and international content through various platforms. Korean consumers now have access to a diverse selection of streaming services tailored to different viewing preferences, from K-dramas and films to international series, documentaries, and live broadcasts.

Major Streaming Platforms in Korea:

1. Netflix Korea
   One of the most popular platforms, Netflix offers a wide selection of Korean originals alongside global content. Its investment in Korean productions has significantly boosted its presence in the country.

2. TVING
   A local service operated by CJ ENM, TVING offers exclusive Korean dramas, entertainment shows, and live TV. It has grown significantly by securing popular content and strategic partnerships.

3. Wavve
   A joint venture of major Korean broadcasters (KBS, MBC, SBS), Wavve provides a strong lineup of Korean dramas, variety shows, news, and films, along with exclusive releases.

4. Coupang Play
   Backed by e-commerce giant Coupang, this newer entrant has been expanding its library rapidly, including both Korean and international content. Its affordable pricing and integration with Coupang’s services have attracted many users.

5. Disney+ Korea
   Launched in 2021, Disney+ offers content from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with Korean originals produced under the Star brand.

6. Watcha
   A Korean-born streaming platform that focuses on film lovers, Watcha uses recommendation algorithms to provide a personalized experience and has its own slate of Korean productions.

7. Apple TV+
   Though its presence is smaller compared to others, Apple TV+ offers select original Korean content, including high-quality drama series, and is gaining attention for its premium offerings.

Subscription Models
Most platforms offer monthly subscriptions, with options for individual, standard, or family/shared plans. Prices vary from around 7,000 KRW to 17,000 KRW per month depending on the provider and plan type.

Some services, like Coupang Play, offer bundled deals with other services, while others, like Netflix, operate independently with tiered pricing based on video quality and screen access.