This July, Olive Young is launching a company-wide mega collaboration with the beloved Sanrio Characters, hugely popular among the MZ generation!

Starting July 1st, Olive Young will host a special campaign under the theme “Love Summer”, featuring Sanrio's exclusive Tanning Edition illustrations. This is Olive Young’s first-ever full-scale character collaboration.

With over 60% of Olive Young members in their teens and 30s, Sanrio Characters were the perfect choice. Look out for special summer-themed designs of Hello Kitty, My Melody, Pochacco, Pompompurin, Cinnamoroll, and Kuromi — all in exclusive Olive Young beach and picnic styles!

💖 In-Store Takeover:
From product shelves to shopping bags and staff uniforms, stores will be decorated in Sanrio’s adorable summer vibes all month long.

🛍️ 200+ Collaborative Products:
More than 32 K-beauty and K-wellness brands are joining the fun, releasing over 200 items in categories like:

• Inner beauty

• Skincare, masks, sun care

• Hair & body care

• Makeup

• Lifestyle goods

These limited-edition items come with Sanrio packaging, keyrings, pouches, and other collectible goods! Products will be available in offline stores nationwide, Olive Young’s online mall, and the global online store.

🎁 Limited Edition Gifts:
Spend 70,000 KRW or more during the promo period and receive exclusive Sanrio goods!

• July 1st: Beach Towel

• 2nd round: Mesh Bag

• 3rd round: Water Bottle & Charm Set
  (First-come, first-served – check design previews from 8AM on release day via the Olive Young app or website.)

📍 Experience Pop-Up Stores:
Come visit us in two trendy Gen Z hotspots!

• Olive YoungN Seongsu (July 1–31)

• Trendpot by Olive Young Hongdae (July 4–27)

✨ Enjoy special giveaways like mini fans, temporary tattoos, photo booth passes, and mini bag charms based on your purchases! At Seongsu, complete in-store missions by category to receive an exclusive “N’s Paper” play kit!

Don't miss this fun-packed collaboration with your favorite Sanrio friends this summer — only at Olive Young! 💕