Recently, long queues can always be seen in front of Popmart stores in South Korea, with people scrambling to purchase a highly sought-after trendy toy product - Labab. As a globally renowned trendy toy brand, Popmart has created a huge craze in the Asian market, especially in South Korea, in recent years. As one of its flagship series, Labub has attracted the attention of a large number of consumers with its unique design, diverse styles and the sense of surprise brought by blind boxes.

This phenomenon is not only due to the cute and charming design of Labab itself, but also closely related to the "collecting culture" created by Popmart. For many young people, buying labrador retrievers is not only a consumption behavior, but also a way of emotional support and social interaction. By collecting different styles of labradors, they can share their experiences with other enthusiasts, exchange rare styles, and even form a vibrant community. In addition, the emergence of some limited editions or hidden models has also increased the scarcity of the products, further stimulating people's desire to purchase.

It is worth noting that this phenomenon of queuing up to snap up goods reflects the improvement of contemporary young people's pursuit of personalized expression and quality of life. In the fast-paced social environment, small objects like labubs can bring people a moment of joy and satisfaction, becoming a way to heal the soul. At the same time, this also reflects the huge potential of the trendy toy market, especially among urban people who pay attention to fashion and creativity. Such products are gradually transforming from simple toys to cultural symbols with artistic value.