People in Korea are no longer just subscribing to streaming services like Netflix or Spotify. Now, many other things are offered as subscriptions—and people love it.

Examples of Korean subscription services:

• Cars: Instead of buying a car, people pay a monthly fee to use one. They can even switch cars every few months.

• Home appliances: Companies like LG and Samsung let customers rent refrigerators, air purifiers, or washing machines for a small monthly fee.

• Beauty boxes: You can subscribe to get personalized skincare or makeup products delivered to your home regularly.

• Food & drinks: Some coffee shops offer monthly coffee passes, and meal kits with Korean recipes are sent to subscribers each week.

Why is this popular?

• It’s more flexible—you don’t need to spend a lot of money at once.

• It’s convenient—you get new products or services regularly without shopping.

• You can try new things without commitment.