I think everyone who been to Korea have visited Olive Young once.

Olive Young is South Korea’s premier health and beauty retailer, widely recognized as a pioneer in the country’s “H&B” (Health & Beauty) store industry. Launched in 1999 as a subsidiary of the CJ Group, Olive Young has since transformed the beauty and wellness shopping experience by offering a unique combination of cosmetics, skincare, health supplements, personal care items, and lifestyle products—all under one roof.

With a focus on both convenience and trend-driven product selection, Olive Young has grown to operate over 1,200 stores across South Korea, becoming a must-visit destination for young consumers, beauty enthusiasts, and tourists alike. It is especially popular among Millennials and Gen Z for its carefully curated mix of popular Korean beauty brands and international names.

What sets Olive Young apart is its ability to identify and introduce the latest beauty trends, often leading the way in the Korean beauty (K-beauty) market. The store regularly features new, innovative, and exclusive items, and many brands gain popularity through exposure in Olive Young before expanding further into the market.

In addition to its brick-and-mortar stores, Olive Young has significantly expanded its digital presence through its online shopping platform and mobile app. In response to increasing demand from overseas consumers, it also launched Olive Young Global, a dedicated international online store that ships K-beauty products to customers around the world.

With its blend of quality, trend-savviness, and customer-centered service, Olive Young continues to redefine what a health and beauty store can be, both in South Korea and on the global stage.