If you have ever visited Korea, there is a high chance you have seen or tried Shin Ramyun by Nongshim. Known for its spicy beef broth and chewy noodles, Shin Ramyun has become one of the most iconic instant noodles in Korea and is now loved worldwide as a representative “K-ramen.”

Recently, Nongshim announced that Shin Ramyun became the first Korean instant noodle brand to surpass 20 trillion won in cumulative sales, creating a new milestone in Korean ramen history. This achievement shows how popular K-ramen has become globally over the years.

To celebrate the brand and connect with consumers more directly, Nongshim is also planning to open a long-term Shin Ramyun experience space next month at “Stage X Seongsu 52” in Seongsu, Seoul. Unlike temporary pop-up stores that usually last only a few weeks, the company plans to operate the space until the end of the year.

According to Shim Gyu-cheol, head of Nongshim’s Global Marketing Division, the goal is to create a memorable experience for both local and international visitors. He explained that when overseas consumers can personally experience the Shin Ramyun brand while visiting Korea, the emotional and cultural value of the brand becomes even stronger.

With the growing global interest in Korean food and culture, Shin Ramyun continues to represent not only instant noodles, but also a part of modern Korean lifestyle and K-food culture.