Winter shopping in Korea is practical, seasonal, and surprisingly stylish. Instead of chasing trends, locals focus on staying warm — but they do it with fashion.

One of the most common winter items is long padding, a long padded coat that covers the knees or ankles. You’ll see people of all ages wearing them — students, office workers, even parents walking their kids to school. They are lightweight, windproof, and perfect for Korean winters.

Accessories are just as important. Heat-tech innerwear, knit scarves, touchscreen gloves, and earmuffs are everywhere. Many people also buy heat packs, which are sold in convenience stores, pharmacies, and supermarkets.

Winter is also a great time to shop for skincare products. Cold, dry air means moisturizing creams, lip balms, and hand creams become daily essentials. Many brands release winter gift sets, making shopping both useful and affordable.

If you shop like a local in winter, you’ll quickly realize that in Korea, warmth and style always go hand in hand.